28/11/2014
Grassroots Sport Diplomacy

Grassroots Sports Diplomacy is a concept of relevance for developing external relations for the EU and official European bodies; national governments and national governmental agencies; and national NGOs and other stakeholders in grassroots sport. The project will address all three groups of stakeholders, acknowledging that, as a part of public diplomacy, a strong civil society component is essential for the concept to be credible and successful. The partners comprise governments, sport NGOs, expert institutions, and non-EU partners. The goal of the project is to develop the necessary foundation for a qualified and systematic role of grassroots sport in international relations, which will ultimately enhance grassroots sports participation.
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