Reversing the trends and tackling the challenges of physical inactivity

Second up was the President and CEO of ParticipAction, Ms. Kelly Murumets sharing her thoughts and experience in igniting a national movement for physical activity and sport in Canada. Kelly successfully ran a publicly traded Telecom entreprise in Canada and retired at an early age to run a not-for-profit organisation, namely PartipAction, to change the world and to take-up the fight against obesity and sedentary lifestyle.

Murumets stated that today kids spend in average 42 hours/week in front of a screen, and have activity levels that are far below the one of their parents' generation. For participACTION this is the key challenge to be confronted. Therefore, participACTION is partnering with grassroots NGO throughout the Canada, assisting them with the development of effective physical activity programmes and consulting them with regard to the deployment of common measurement tools furthering proper evaluation of their sports and health programs.

A good illustration of such cooperation is of the nation-wide "Active healthy kids" campaign that aims at bringing kids out to the playing fields and get them engaged at a very early age. Read more >>>.

Murumets vision and ambition is to make the "Canadians the most physical active people in the world." She noted that "sport is a part of our culture and we need to get folks of the couch", through initiatives such as Canada's National Sports Day partnering with national CBC broadcasting channel, that united more than 1.28 million participating people in participating in physical activity.

Murumets closed by recalling: "Let's hear it from the folks that make a little step to make a big change. The world understands that physical activity is crucial for us and it is not to late to stop the epidemic."

make the Canadians the most physical active people in the world

Second up was the President and CEO of ParticipAction, Ms. Kelly Murumets sharing her thoughts and experience in igniting a national movement for physical activity and sport in Canada. Kelly successfully ran a publicly traded Telecom entreprise in Canada and retired at an early age to run a not-for-profit organisation, namely PartipAction, to change the world and to take-up the fight against obesity and sedentary lifestyle.

Murumets stated that today kids spend in average 42 hours/week in front of a screen, and have activity levels that are far below the one of their parents' generation. For participACTION this is the key challenge to be confronted. Therefore, participACTION is partnering with grassroots NGO throughout the Canada, assisting them with the development of effective physical activity programmes and consulting them with regard to the deployment of common measurement tools furthering proper evaluation of their sports and health programs.

A good illustration of such cooperation is of the nation-wide "Active healthy kids" campaign that aims at bringing kids out to the playing fields and get them engaged at a very early age. >>.

Murumets vision and ambition is to make the "Canadians the most physical active people in the world." She noted that "sport is a part of our culture and we need to get folks of the couch", through initiatives such as Canada's National Sports Day partnering with national CBC broadcasting channel, that united more than 1.28 million participating people in participating in physical activity.

Murumets closed by recalling: "Let's hear it from the folks that make a little step to make a big change. The world understands that physical activity is crucial for us and it is not to late to stop the epidemic."