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Call for applications for MOVE Quality 2015/2016: It's all about the process!

Are you offering a physical activity initiative for hard-to-reach populations in your community?

Do you want to enhance the quality of your initiative but don't know how?

Experts in your field are waiting to help you move your initiative forward and reward you for it!


What is MOVE Quality?

We believe that great quality initiatives which inspire more people to be physically active should be rewarded. We also know there are potentially great initiatives out there for hard-to-reach populations that just need a helping hand to make a bigger impact. MOVE Quality aims to identify these initiatives, build the capacity of the organisations delivering them and reward their achievements with a Certificate. That’s because validation should be more than patting an organisation on the back – it should be the result of a quality building process.


MOVE Quality is a 12-month process consisting of a series of development and evaluation phases culminating in a certificate recognising demonstrative improvement.


MOVE Quality is part of the NowWeMOVE campaign and is supported by the Coca-Cola Foundation.


What are hard-to-reach populations?

There are some groups in society that are more difficult to engage in physical activity than others due to various factors, including their access to facilities, motivation, physical capabilities, lack of knowledge about where they can participate in recreation, cost and other circumstances (Dunn, Drust, Murphy & Richardson, 2012, p. 282). These groups include:

  • Youth with deprived backgrounds and/or with behavioural problems
  • Women and girls
  • Ethnic minorities
  • Elderly people
  • Disabled people
  • Homeless people


How to apply

20 initiatives will be selected to go through the MOVE Quality process in 2015/2016.


Applications must be submitted no later than 8 September 2015 via the online form here. Received applications will be reviewed for a period of 2 weeks.


A decision about the selected applicants will be taken on 21 September 2015 and successful applicants will be notified by 23 September 2015.


Please don't hesitate to contact us if you would like any further information and please visit the official MOVE Quality website for more information about the initiative and the call.