Building constructive partnerships to promote active ageing!
Sport organisations should be ready to serve a new target group of inactive older people, which is growing in size all over the world. MOVING Age has been established to create an ongoing exchange of knowledge and experience and to pave the way for further cooperation.
The challenge to promote physical activity for elderly people is too big for one stakeholder only and even more for the sport sector alone! Constructive partnerships between different stakeholders and sectors is the natural step forward.
All partners of the EU funded project “Active Age“, which was carried out under the leadership of the German Gymnastic Federation (DTB) in 2013/14, wanted to enhance their good experiences of working together to promote physical activity among elderly people.
As a regular cooperation between sport organisations at an international level in the area of active ageing has not existed until now, ISCA offered to set up an appropriate network. Preparation activities commenced in May 2014 and the launch of MOVING Age took place on 22 October 2014 in Rome.
More information can be found here.