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  • MOVE Week Latin America proved: Digital environment is not only a challenge, it’s an opportunity
    “Fortunately, despite the challenges we faced this year, the results exceeded our expectations.” With these words from Maria Luiza Souza Dias, Sesc Manager of Physical Sportive Development and ISCA Vice President, we present a recap of the 2020 edition of the MOVE Week Latin America. MOVE Week 2020 in Latin America, known as Semana Move in Brazil and Semana Muévela in the Spanish-speaking countries, took a different shape from the seven that preceded it – but it did not lose its popularity as a result. The organisers focused on bringing the activities into the digital environment, creating multiple events on 19-27 September that aimed to encourage people to be more active. Over 200 online activities were carried out in Brazil alone, and even more were published on social media channels in 10 countries across the continent – including, but not limited to, functional training, dance lessons, a “triathlon at home”, as well as public talks and podcasts. With impressive numbers such as more than 27,000 views on YouTube, 18 million people reached on Facebook and 460 million on Instagram, MOVE Week continued its success story in the digital space in Latin America in 2020. COUNTRIES PARTICIPATING IN MOVE WEEK LATIN AMERICAArgentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico, Peru, Dominican Republic and Uruguay. By Maria Malyshkina, ISCA
    MOVE Week Latin America proved: Digital environment is not only a challenge, it’s an opportunity
  • ISCA Secretary General calls for collective action at Council of Europe Sport Ministerial conference
    ISCA has encouraged European Ministers of Sport to focus on bringing sport back onto the political agenda and citizens back to sport in a speech given today by ISCA Secretary General Jacob Schouenborg at the 16th Council of Europe Conference of Ministers Responsible for Sport.39 of the 47 member states of the Council of Europe are part of the voluntary Enlarged Partial Agreement on Sport (EPAS). ISCA is a member of the Consultative Committee, which can give input and advice to this collaboration. Every second year the Sport Ministers meet at a two-day meeting, where the organisations in the Consultative Committee are also invited. Due to the Covid-19 pandemic, the Sport Ministers’ meeting planned for last year is now being held online. Nine Ministers and nine organisations (including ISCA) have requested to speak at today’s Round Table session.
    ISCA Secretary General calls for collective action at Council of Europe Sport Ministerial conference
  • Season's Greetings and an Active New Year from the ISCA team!
    In 2020, our MOVEs may have changed – but for the team of volunteers at International Sport and Culture Association, it was not that difficult to keep on moving. Check out how ISCA inspired us to #BeActive – no matter if we had to stay at home or #FindOurMoves on the way to the office. Season's Greetings and an Active New Year from all of us at ISCA!
    Season's Greetings and an Active New Year from the ISCA team!
  • 2020 has reassured us that “Every Move Counts”: Comment by ISCA President Mogens Kirkeby
    EVERY MOVE COUNTS could easily be the headline of 2020 and the message that we carry with us into 2021. It is not only the slogan the World Health Organisation is using to promote its new Guidelines on Physical Activity and Sedentary Behaviour, which were launched in November. It also reassures us in 2020 that a little bit of physical activity is better than nothing – that every move counts. In 2020 most of us across the world were somehow affected by the Covid-19 pandemic and the restrictions that followed. Our movements were restricted and, for many people, their recreational sport and physical activity habits were disrupted. We miss moving. The world misses movement. It is very clear that physical activity is needed now more than ever – for the joy of life and for our personal health. We are born to move and be social. However, we have unfortunately experienced how the Covid-19 restrictions and governments’ and authorities’ different measures not only made it hard to move, they also removed the topic of physical activity from political agendas. Before Covid-19, physical inactivity was the world’s fourth leading death risk – and was recognised as such. After the pandemic, physical inactivity will still be the fourth leading death risk, but those of us who are promoting physically active lifestyles and MOVING PEOPLE have lost some political momentum in the Covid-19 storm. We need to bring political attention back to the importance of grassroots sport and recreational physical activity in 2021 and beyond. Every Move Counts when it comes to the promotion of recreational sport and physical activity for our fellow citizens of all ages: children, teenagers, families, and senior citizens. Every Move Counts when it comes to climbing the political agenda and gaining back a position where grassroots sport and recreational physical activity are seen as a solution. I encourage all MOVING PEOPLE to engage in advocating the benefits of physical activity towards their fellow citizens and political decision makers in 2021. It is very much needed and Every Move Counts! Photo: Kristine Onarheim, ISCA
    2020 has reassured us that “Every Move Counts”: Comment by ISCA President Mogens Kirkeby
  • House of Code wins the European #BeActive Workplace Award
    On 8 December the European Commission praised the continent’s most inspiring initiatives promoting physical activity during the traditional #BeActive Awards Gala. During the online ceremony, the European Commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel rewarded three winners in the following categories: Education, Workplace and Local Hero.  Denmark was in the spotlight having two representatives in the final. Mette Rytsel with the Team Fred tennis and padel project for children with special needs (Local Hero) and Odense-based IT-company House of Code (Workplace) made it to the “last 9” selected among 95 nominees. House of Code triumphed in their category, winning the award and the prize of 10,000 euro. At the House of Code, each employee can dedicate two hours of their working week to physical activity and one more hour to personal development. Almost half of the employees take part in a daily active break, doing exercise together for five minutes in the middle of the day. When asked what are the benefits of introducing such practice for the employers, House of Code’s COO Henrik Grove said, "Your co-workers are your most precious value. If you want to keep them, and keep them happy and doing their best, just give them this time. It’s possible to find 15 minutes or even 1-2 hours in a work week because it benefits the company’s results in the end.” Henrik also mentioned that the prize money will be spent on new company sportswear and fun training props that employees can use privately. The #BeActive Awards is a central part of the annual European Week of Sport (EWOS). Copenhagen-based International Sport and Culture Association (ISCA) is the National Coordinating Body for EWOS in Denmark and is responsible for submission of Danish nominations for #BeActive Awards. ISCA collaborates with the Danish Federation for Company Sport to select the nominee for the Workplace category. “Congratulations to the House of Code - it pays to be an active workplace! We know that if a workplace puts colleague's exercise at the heart, the community flourishes and sick leave decreases. A good balance between physical activity and breaks during a working day prevents exhaustion and promotes health and quality of life,”commented Mette Mandrup, Secretary General of the Danish Federation for Company Sport. 2020 #BeActive Awards Winners and Finalists Education Award• Het Nest (Gemeentelijke basisscool, Belgium)• Youth and Sports Department (Castilla La Mancha, Spain)• Petra Preradovica (Primary School, Croatia) Workplace Award• Group Roullier (France)• Generali (Slovenia)• House of Code (Denmark) Local Hero Award• Christine Janin (France)• Tomas Slavata (Czech Republic)• Mette Rytsel (Denmark) Find out why House of Code's approach to physical activity at the workplace was awarded as a best practice.
    House of Code wins the European #BeActive Workplace Award
MOVE Week Latin America proved: Digital environment is not only a challenge, it’s an opportunity
“Fortunately, despite the challenges we faced this year, the results exceeded our expectations.” With these words from Maria Luiza Souza Dias, Sesc Manager of Physical Sportive Development and ISCA Vice President, we present a recap of the 2020 edition of the MOVE Week Latin America. MOVE Week 2020 in Latin America, known as Semana Move in Brazil and Semana Muévela in the Spanish-speaking countries, took a different shape from the seven that preceded it – but it did not lose its popularity as a result. The organisers focused on bringing the activities into the digital environment, creating multiple events on 19-27 September that aimed to encourage people to be more active. Over 200 online activities were carried out in Brazil alone, and even more were published on social media channels in 10 countries across the continent – including, but not limited to, functional training, dance lessons, a “triathlon at home”, as well as public talks and podcasts. With impressive numbers such as more than 27,000 views on YouTube, 18 million people reached on Facebook and 460 million on Instagram, MOVE Week continued its success story in the digital space in Latin America in 2020. COUNTRIES PARTICIPATING IN MOVE WEEK LATIN AMERICAArgentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico, Peru, Dominican Republic and Uruguay. By Maria Malyshkina, ISCA

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